Hi Harshit, usually fmcg companies command high valuations. In my opinion, Bectors food is doing what Varun Bev. did in 2018 and what Britannia did in 2000s. Their distribution is expanding very fast. They recently expanded in Pune, Bombay and Bangalore with north of 20k touchpoints.
PE will expand/contract as per the earnings and I usually look for double digit vol growth in fmcg companies.
On your second part of the question, Britannia did 1% volume growth this quarter and Bectors did 20%. Hence the higher PE.
Hope this helps.
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