HDFC Bank is doing a great job with the PayZapp app.
- Interface is clean and modern.
- There are rewards for bill payments, recharges and UPI payments. So, HDFC is spending bucks to acquire customers.
- They are pushing their UPI Rupay Card (not lifetime free) through this app and also asking users to get savings account. So, customer acquisition through app is also ongoing.
- Customer service is also very responsive and can be accessed through the app.
- I have seen PayZapp UPI Scan & Pay QR at some marchant shops.
- App has many features which has been mentioned in the newly released YouTube video.
https://www.youtube.com/watch?v=KbBm62jiGnI - They have made made advertisements with Tiger Shroff, Kapil Sharma & Prabhu Deva. So, they have seriously heightened their promotion game too.
https://www.youtube.com/watch?v=YMQq6IlWHeA
https://www.youtube.com/watch?v=WNYu0UOxtJw
https://www.youtube.com/watch?v=Rk25yErlZqM
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