So, we are saying that Piccadily would sell around 20000 * 365 bottles an year ~ 6 lakh cases an year. As per this article, in 2022, total scotch sales were at ~ 3 lakh cases and total Indian single malt sales were at ~ 3 lakh sales. If you look at the growth of Glenlivet in the last 9 years, it went from 27500 cases per year in 2014 to 88000 cases in 2024 at a CAGR ~ 13. Momentum seems to have picked after covid but this growth could also be attributed to the dip in sales during covid. Single malt sales are growing at a CAGR of 20% from 110,000 in 2014 to 577,000 in 2023. Assuming the same growth rate for 5 years, they might probably hit around 38k cases per year. I am not sure of the margins per bottle but the 6 lakh number seems too big to achieve. Correct me if I am wrong.
| Subscribe To Our Free Newsletter |
