As per the below article, Indian Single Malt have been growing at CAGR of 50% over the last 5yrs. So, in 2 yrs market size should double. Already, Indri keeps going out-of-stock in so many places in North India.
Also, please note that a large proportion of production of Indian Single Malts is exported. ( from 30-50% depending upon the brand) which is additional demand.
Total size of Indian whisky market is 242 million cases which is also growing rapidly. Now, even a small shift of say 5% from mass to premium whisky product due to rising affluence will lead to exponential demand growth for the premium single malt whisky.
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