>>Why is the studded mix relatively low for the company (vs peers) despite a higher preference for studded jewelry in North and East and the presence of dedicated stores like Everlite that specialize in diamond and lightweight sales?
Stud ratio in east is among the least (11.8%) where they operate maximum number of stores(117) and in North, stud ratio is 19% where they operate 22 stores as per the latest update. Management guiding for reaching to 15% in next few years and in last couple of quarters they are on track.
>>And also most of the Gold investment schemes offer some discounts to customers for their monthly installments, and management mentioned they dont offer any discounts and they have completely mitigated the price risk? so whats the incentive for the customer to lets say enroll in their Swarna yojana scheme??
Not sure where you got this but a look at their website does say that they pass on the benefit.
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