Mark these words from Mr. Bejoy Founder and CEO of Phantom digital
Success of Ayalaan movie will be a transformative stepping stone for the rise of Indian VFX industry and Indian cinema
I am sure Ayalaan, HanuMan movies success would have become talk of the town in Industry circles
Sharing my thoughts on the same
What it means for Indian VFX Industry and Indian Cinema
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Hollywood genres like Sci-Fi / Superhero movies which were largely un attempted or half attempted before can be made in India …HanuMan director has plans to make some 10 other Superhero movies, one is already in pipeline… Ayalaan director Ravikumar is only interested in Sci-Fi movies and his next also will be same including Ayalaan 2… and I am sure more movie makers will be already thinking in similar lines
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Budget is not a constraint, we can do it below 100-150 Crs …unlike the previous VFX heavy movie hits like Baahubali, RRR
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Technical capabilities and Quality is not a constraint…We don’t need to hire Hollywood Studios for making these kind of films…Indian VFX studios like Phantom digital has proven that they can handle large & complex projects alone
What it means for PhantomFX
- Brand Image – Ayalaan has put PhantomFX in one of the top Indian VFX studios to work with …It has become a popular name for Tamil audience …they would be interested to have their favourite Hero project handled by PhantomFX vs any unknown company
Note, Brand image also plays a key role in attracting talent and retaining them
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More projects – Given the quality and technical capabilities a directors top choices will have PhantomFX in the list…Also
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High chances are that Dir. Ravikumar will be working again with PhantomFX for his next projects
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Ayalaan 2 – Director, Producer and Hero at different times mentioned that they have plans for Ayalaan 2 (movie too ends with scope for part 2), but I guess this will depend on success of its Telugu, Hindi versions that would give them confidence and clarity on what scale it has to be taken up…with IP rights, for sure Phantom will be working for this series too
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Co-producer model – Unlike a service provider who is not worried about the success of the movie, producer will be more than happy to work with companies like Phantom willing to share risk and also providing a dedicated team putting their heart out there working right from the ideation stage ensuring that their baby is delivered with utmost quality…
This model looks a win-win for both … Phantom would bag more projects and bigger pie of VFX work along with IP rights for VFX models…but, given the risks in production Phantom has to make sure that their Investments are secured and 100% recoverable with learnings if any from Ayalaan
Needless to say about the advantage it gets over its competitors while increasing chances for grabbing more Hollywood projects
Disc: Invested and positive on VFX Segment
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