Stock is in expensive territory
But…
In the B2C tech space, monetization is a tough task. Mappls has started it this quarter, with the launch of the Cadbury advertisement. Unlike B2B businesses, B2C apps require regular investment in marketing to increase adoption, after which a long-term viability can be established. In this regard, Mappls has a long way to go before replacing Google Maps, which is a household name.
@moneycontrol
| Subscribe To Our Free Newsletter |
