Poonawalla Fincorp plans to launch co-branded credit cards this quarter after receiving approval from the RBI. The credit cards will complement their existing product basket and make them an active participant in the payment ecosystem. The strategy for the credit card business includes offering it to their existing customer base and using it as a bundled offering for new customer onboarding. Poonawalla Fincorp aims to be embedded in the payments ecosystem and be a part of their customers’ daily routine.
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