- They wanted to create a Consolidated Media Giant and increase the collective market share by streamlining operations, resources and becoming more focused. It would also give them more dry powder and financial might to bid for sports broadcasting contracts like IPL.
- The growing popularity of streaming services like Netflix and Disney+ Hotstar posed a challenge to traditional media companies. The merger aimed to create a strong competitor in the digital space. Zee could have gained access to Sony’s international network and distribution channels, allowing them to expand their reach beyond India and tap into new markets.
- The term sheet also includes an option for the Zee promoter to increase shareholding to 20% (from puny 4%)
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