It’s more about electricity cost rather than one time buying price which matters for lower middle class people who creates volumes in air cooler space. That’s what my understanding is. Having said that competition is all over in the air cooler segment and there is strong chance of margin decline even though revenue can be incremental in double digit in near future. For symphony from 2020 onwards each summer they have new story to tell about the dismal performance. I’m still giving them benefits of doubt and looking for the current summer season for actual things to get unfold.
Disc: Invested
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