Is it a good time to enter right now ? I am a local from Kolkata and have visited the 8000sq ft store and it is phenomenal. However, the “Karigars” are mostly from Bengal region and the type of work Senco manufactures orients around a typical bengali jewellery design. Whilst such a design is relevant for Eastern India, don’t you think there might be an inherent taste clash when expanding their market share from 1% nationwide ? Or is it a relatively fixable problem ?
Disc: Not invested, but looking to enter
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