The total single malt whiskey market size in India currently is around less than 3000 Cr according to the article below. Hence some of the bull theories presented on the thread that revenue just based on Indri will grow to thousands of crores in few years seems overblown, unless they launch a new mass market brand in the blended whiskey in the price range for Rs 500-1000 which is a much larger market. The single malt whiskey is less than 2% of the overall whiskey market in India.
| Subscribe To Our Free Newsletter |
