I have recently visited their flagship store in Kolkata Baguati, I went there to check the customer experience and dig some –( on ground ) info from the store. Few things that I found out are listed below. I have not validated these with any sources, so these information are completely based on what i experienced and heard in that store. (So don’t invest in Senco based on only these pointers, do your own research before you invest.)
- CX is very decent, at par with almost any leading Jewelry store across the country. I have visited other stores like Zaveri, Tanishq, Kalyan, in cities like Bangalore and Ahmedabad.
- The team working in Senco’s flagship store, seems very happy with the work culture and sounds very motivated.
- Senco is entering into Luxury accessories segments like Bags, wallets, belts, Laptop bags. These are very premium, in a range 15000 INR and above.
- Also heard they have aggressive plans to enter into perfume segments as well, again luxury and premium segment only.
- Very good collection in the artificial jewelry segment, they have almost a dedicated floor on the same. The ranges starts from 1000 to 15K
I have not invested in this but tracking this closely. Any further guidance or intel specific to Senco as an opportunity will be helpful.
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