They have loads of data about the restaurants, and they will analyze all of this data and loan to worthy restaurants.
How many delivers a restaurant is delivering through Zomato, what items are these deliveries, cost of the items, margins on these items, are the deliveries increasing, are the high margin deliveries increasing, is there a seasonality element to the deliveries, are there any new restaurants opening up which are taking away some share of the existing restaurants which in turn has an impact on deliveries, who are ordering these deliveries, are they ordering from other restaurants too, and a few qualitative things can be added to, who owns these restaurants, what kind of name they have, do they have debt etc etc. Of course, this could fail and end as a cash burn.
Some thoughts, no investment, using their service.
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