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Amex has completely different model from SBI Cards as the spread is completely different between the two making Amex much more profitable.
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Amex has moat through its marketing & customer service due to which customers are very sticky.
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Basic issue is currently with the increasing use of UPI we are becoming less reliant on credit cards except for big ticket purchases(ex: TV, Mobile, Refrigerator)
a. Merchant try to charge the discount rate from customer itself when paying from credit card then we pay from any credit card.
Any credit card makes money
- With the consumers making more transactions through credit card (industry standard discount rate is 1% while for Amex it is 3%)
- AMC charges which is quite low in case of SBI Card
- Revolving rate
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