In hospitals, Brand is associated with Clinical Outcomes and the complexity of procedures. These are done when you have the best Doctors and the latest Equipment. if your and loved one’s life depends upon the operation you will do the research. The way new hospitals try to cover this by building 5 star buildings but outcomes are what matters. More complex surgeries you do more image builds for hospitals and famous people get operated and legacy is built.
Insurance companies and TPA would like to squeeze the margins of these hospitals but people can decide not take insurance from companies that don’t cover good hospitals. so the power of good hospital chain is immense. Think Breach Candy in Mumbai or Mayo Clinic in the US.
All the great Pharma company’s products even if it Novo Nordisk Ozempic will be recommended and can be sold by Hospitals.
No one is shopping for a cheap hospital esp with insurance. Life is precious so pricing power is unlimited.
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