Guys..I was looking at how USFDA and UNFPA approvals are granted to condom manufacturers. Find the link below
https://www.unfpa.org/sites/default/files/resource-pdf/Female%20Condom%20Generic%20Specification%20EN_0.pdf
This says that the product is run through many clinical trials post which the approvals are granted. Now, this doesnt seem to be a high entry barrier. Also, in the link given below, V.A wow female condom has the lowest price / unit. If they get the necessary approvals, orders for Cupid can dry up. Hence , it is vital for them to enter the retail market. I think the only way this business can grow and command a higher multiple is by being more consumer facing. Looks good for short/medium term. Long term , I am not too sure
http://www.path.org/publications/files/RHSC_fem_condom_br.pdf
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