Sai Silks (Kalamandir) – only listed player in the organized saree market

A innocent question Do young girls love to wear saree? Now i tried asking a few girls I know the top 5-6 reasons why they hate saree is

1. Uncomfortable – wearing saree is a task and even difficult to commute with saree, sarees don’t have pockets and our generation cannot live without mobile, in summer it’s makes you sweat and in rainy season it’s even worse to commute

2. Cost and usage: the cost of a saree does not justify occasional usage of the saree mostly they are worn for special events, else it lies in the cupboard somewhere on the corner

3. Age: it makes young girls feel old

4. Possibility of malfunction

5. Difficult to use washroom

Now it made sense to me that indeed wearing a saree is a challenge as these are very logical points now with india with 50% population below 30 yrs of age if not many girls love wearing a saree it filters out a majority of customers, also I feel saree is more predominant in south india rather than north india, I feel these facts weigh high and may reduce growth of this company in long run

Disclaimer: I am not invested and these are my 2 cents will love to be corrected