The Ken’s story today is about Campus.
It’s a paywalled story. But here are the main four talking points:
- With its cheap, trendy sneakers, Campus Activewear pipped Puma as India’s top athleisure-footwear brand in FY21
- It went public in May 2022 and doubled in value, to US$2.2 billion, in five months
- But its market cap has since slid to under US$890 million, thanks to slowing demand for its shoes and problems with e-commerce platforms like Udaan
- Campus’ biggest challenge, though, is rising competition, particularly from Abros, which is run by a former COO of Campus
Here’s the link to the full story: Campus shoes beat Puma and wowed investors. Then came the troubles – The Ken
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