Hi @Balas
The question is whether demand for sarees as ethnic wear is a sustainable trend?
In my opinion (I live in Chennai and have been to quite a few south Indian weddings). Saree or the half Saree more prevalent in south, have been replaced by western wear and leggings/kurti for casual wear. But when it comes to occasions (festive/weddings), you will find a large majority still wearing Sarees. Notably, Young girls/ladies have a fancy for Silk Sarees when it comes to festive occasions.
This has actually created a niche market where Silk Sarees are becoming a premium product.
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