there are no clear leaders in wood coating in India
ICA pidilite seems to be in the lead with their PU and Polycoat products
Sirca seems to be somewhat ahead in Northern region
Asian paints is importing from Italy and the prices at which its selling its Wood coating products definitely seems undercutting to gain market share
in texture finishes there is no one Like OIKOS Italy which sirca has tied up for INDIA but i guess its costly and many people would shy away from spending that much so its,growth would be a challenge. The product is good the company needs solid marketing and distribution somewhat comparable to Asian Paints only then it can move up the Ladder
Currently no clear leader in wood coating everyone taking a hit on margins to gain market share
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