Came across this article on Mint on ‘Why E-commerce companies prefer advertising in print media’ –
http://www.livemint.com/Opinion/FxIiMl8ogX822gHkei6oVI/Why-ecommerce-firms-advertise-offline.html
It’s an interesting read as it helps understand behavioral patterns of people reading newspapers and why advertisers prefer advertising in newspapers.
Disc: Invested
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