Before framing regulations to curb ‘misleading’ messages and stock recommendations by finfluencers (a portmanteau of the phrase ‘financial influencers’), the market regulator plans to put in place some ‘building blocks’ to ensure smooth enforcement. Madhabi Puri Buch, chairperson of Securities and Exchange Board of India (Sebi), is of the view that the ‘traditional approach may not work’ to rein in finfluencers. “There are many interlinked pieces in our regulations – investment advisor regulations, research analyst regulations, the fact that we don’t have algorithmic (algo)-related regulations, what brokers are permitted to do, and what is incidental advice.
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