Yesterday, at a liquor shop in posh South Delhi locality, I saw miniature bottles of Indri (50 or 60ml ones). Although miniature bottle versions are quite common outside India, it is quite a novel concept here for premium whisky.
In response to my query, the store sales guy said that it is the best selling premium whisky in their shop with sales trajectory increasing with time.
Further, Dubai Duty free has now started selling Indri and it is being launched in Nepal as well.
Subscribe To Our Free Newsletter |