Even though there are basic generic medicine advantage is demand for such products are stable( except something like covid happens) and generally people will buy the same brand of OTC medicine once they found it effective.
In addition to points well mentioned by @Jose it seems that price erosion in OTC products seems to be less than prescription based drugs. Source:Q2FY22 concall:
Marksman’s seems to have understood it early and scaled up OTC revenue over the years to 75% of revenue.
Discl: invested
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