After a tentative start, quick commerce (q-commerce) is ablaze, with Blinkit and Zepto slugging it out in a market distinct from other competitors. The latest entrant is Flipkart, which is ramping up its infrastructure in around 12 cities where it will launch the service in the next six to eight weeks, taking on existing players such as Blinkit, Zepto, Instamart, and BigBasket, among others. According to data analysed from Sensor Tower by BofA Global Research, the daily active user (DAU) base of Blinkit has grown by 58 per cent between February 2023 and February 2024.
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