Another question…
When AMCs are sold, does the brand carry forward?
Perhaps not, right. So when people buy an AMC they buy AUM, customers, teams etc. But perhaps not the brand?
I wonder if there are instances where even though an AMC was sold, the brand was retained.
Also, when you say Rs 1,500 cr of E-AUM is priced in, did you mean 15,000 or 1,500? Do share calc if you can! 
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