VSt Tillers and Tractors limited

The kind of places tillers would sell need to have small holdings. So places like Punjab are out. The company sells quite a few units in Maharashtra but here the land holdings seems huge. As such Kerala is also a good market. Another places where tiller markets would be huge is Bihar, Bengal, Assam etc. But there the labour cost is so low that it beats having a tiller.

The industry seems only able to support that many players due to less sales.

Of the three power tillers listed in company’s website, two are 600+ & one is 1000+ cc diesel engines. Compare it to motocycles (say bullets), the price seems justified, even less. Btw, the company licenses the technology from Mitsubishi.

As pointed out in point 1, most small land holders :
a. Work in their own fields
b. Have access to cheaper labour
c. Don’t have the wherewithal to buy tillers even with the loan & the subsidy.