I belong to the city, where company is headquatered and enageged in major operations. The promoters started there IIT coaching business, where I used to study.
To know know the company better, look at the past related party transactions that company has done in the past with promoter entities. When investors asked related questions in the concalls, the company stopped doing concalls alltogether 
The NBFC business looks to be rotating the money from listed entities to promoter / other entities. No real business there.
Dividend of Rs 1 or Rs 2 , comes to less than 0.25% yield, and cannot be concluded as promoter’s intent to share wealth with minority shareholders.
Based on my first hand view about the promoters, I dont have any inclination to invest in the company, irrespective of the valuation. But people change, once in a while, and promoters may have changed.
But in this bull run, anything can work, CP may be a multi bagger, who knows.
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