Appreciate that you liked the ground research, I have observed further points but refrained from posting as I’m not sure how forum members will take my frequent postings on this company as there is thin line between genuine and passionate research and misunderstanding my intent as I hold the stock and is a small cap.
Anyway here you go,
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If you closely observe the second pic last but one row and extreme right, you will find packs with 2 different colours, 1 in light blue and another in darker shade (which is the colour of all other packs). The light blue ones are old stock from July 2015 while the darker ones are from October 2015 stock – I have checked. To keep away the competition copy cats which came up with the lighter blue shade packaging, Virat Crane has come up with better packaging and labelling – my guess here.
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The point I’m driving here is a) management is forth coming and proactive in generating sales. b) Product sales are moving and very less/no 3 months old stock in retail stores.
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Not sure if this is covered already, but there is no or less %ge discounts given on Durga Ghee while adjacent other Ghee companies offers freebies, more discounts but Durga ghee sells.
I’m assuming this aggressiveness is a recent phenomenon which will bear fruits in future in terms of sales growth.
- New website of Virat Crane (Durga Ghee) – though not perfect, nice attempt, positive moves:
http://www.cranegroup.in/durga_ghee/index.php
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