To understand where the digital world is headed see the below video from Timestamp: 2:07:00 to 2:10:30 of Google RBM Head - Stephen Brough talk about:
Transition from Phone (1800) to Internet to APP to Chat in future
Every Android phone will have Google RBM going forward
Apple will also support RCS
Note: Tanla is a strategic partner of Google and has the highest volume of Google RBM traffic globally and targeting about ~50% market share in India in FY25.
Live Stream // Tanla #MWC24 // Elevating Digital Experiences (youtube.com)
Note: The way businesses interact with customers for security(OTP), marketing or information dissemination services is undergoing a radical shift. Recently, messages from banks, airlines, online travel cos., etc. are being delivered on Whatsapp rather than just SMS. This is referred to as OTT. THis new trend is seeing explosive growth. Tanla is the market leader in this and its market share is greater than the combined share of 2nd, 3rd & 4th players combined.
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