Overview
Incorporated in 1988, OK Play India Ltd manufactures plastic molded products, ranging from automotive components to children playground equipment.
Business Overview:
OKPIL is an ISO 14001:2015 and ISO 45001:2018 certified largest Homegrown Toys Brand in India. It deals in Indoor Toys and Outdoor Play Equipment, School Furniture and Healthcare Products. OK Play is an acquired brand of OK Play UK, London.
Company sells products under its brand name – OK Play. It uses Roto Moulding, Blow Moulding, and Injection Moulding techniques for their plastic moulded products.
Retail & Distribution Network:
Company’s products are available in 150+ stores in India and abroad with 100+ dealer Networks and Touchpoints. It has 75+ Toys SKUs, 12 Variants of Electric 3-wheelers and 85%+ share in Plastic fuel tanks.
Acquisition & Split:
Company acquired 100% stake in Isht Technologies Private Limited on 27th February 2023. On 11th March 2024, company approved of sub-division/ split of existing Equity Shares in the ratio of 1:1
Product Profile:
a) Toys: Active Play, Games, Pre School, Ride -Ons,Sports.
b) Indoor Play: Easels, Funstations, Multi-Purpose, Rockers, See Saw, Slides, Swings.
c) Outdoor Play: Gym Equipment, Stand Alone Series, The Castle Collection, The Dinosaur Collection, The Nature Collection, The Robot Collection.
d) School Furniture: Collaborative Series, Cute Chair Series, Classroom Series, Kids Desk Series, Plastic Series, Seating Series, Wooden Series.
e) Healthcare: OK Play Otis, OK Play Spier, OK Play Horse Rider, OK Play Sky Stepper, OK Play Palace.
f) Auto Components: Plastic fuel tanks, urea tanks and water tanks for commercial vehicles, tractor and construction equipment industries, bus seats, fenders, consoles, cabin roofs, etc. for the construction equipment, tractor, and commercial vehicle industries.
Manufacturing Facilities:
Company has 2 production facilities viz. one at Sohna, Haryana with a built up area ~1.20 Lac sq.ft. and another in Ranipet, Tamil Nadu, with Builtup area ~40,000 sq.ft.
Clientele:
a) Toys: Hamleys, Bal Bharti Public School, Podar Education Network, Bachpan, City Montessori School, Integral University.
b) Electronic Vehicles: Lucknow Metro Rail Corp., Eicher, HUL, Ashok Leyland, Fortis.
c) Auto Products: JCB, Sonalika International, Mahindra, TVS, Tata Hitachi.
Strategic Partnership with HPCL:
a) HPCL has invested in OK Play Group Company.
b) OK Play will use HPCL petrol pumps to set up swapping stations and experience showrooms with Energy Operators like VoltUp LPG Delivery.
c) OK Play will deploy 1,000 vehicles in Phase 1 to deliver LPG cylinders across Delhi.
Conclusion:
Company recently signed contracts for contract manufacturing with a large Indian player and a major global toy manufacturer. It will be supplying toys to the Middle East, China, and Australia and will focus more on exports.
Disclaimer:
I am not a SEBI registered advisor and this report is solely for educational purposes. The information provided does not constitute any form of recommendation. Therefore, please conduct your own analysis before engaging in any trades or consult your financial advisor. I holds no responsibility for intended decisions and any resulting financial losses.
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