Sorry but i think TAM has always been attractive + Zomato/Blinkit can’t deliver medicine.
Also, for some medicines u need prescriptions which is a hassle to carry everytime around when going to buy medicines physically. Even though online medicine is solving a smallish problem but still i think its a super attractive proposition for a ailing person living in a nuclear family who eventually has to be looked at by one person in the house at that time. So online medicine deliveries are somewhat a essential for some segments of the society.
Also, when it came to Apollo Pharmacy, they are actually doing a great job at creating physical touch points or locations near residential areas. So the business model is anyways a good one. Plus addition of distributors from time to time is also going to help in reaching economies of scale.
Also, given Apollo is a omnichannel play already vs others like 1mg etc so it makes a 100% sense for them to tap the online piece. Ppl can have other views which is invite sincerely.
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