Anyone knows what initiatives ACE is taking to increase its share in the backhoe loader segment?
JCB used to be my client & I know they do close to 12k crs revenue from India – mainly from backhoe loaders. The market size just for backhoe loaders today would easily be around ~$2bn given JCB’s market share of around 60-70%
All that I noticed in ACE’s presentation on backhoe loaders was focus on distribution but focus on tech?
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