Urban Tots is one of the players in the unlisted space, company name is Deepak Houseware and Toys. Their products are available at Hamleys, Dmart, Reliance retail and also selling through online channels. Recently it was in the news for tying up with IOC for kiosks at IOC outlets. Five of these are operational on pilot basis. As per the ministry, they plan to open 500 such stores. Earlier Urban Tots was also in news for its tie up with Mahindra for XUV models miniatures and agreement with Firstcry.
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