De Beers lab grown diamond jewellery brand Lightbox has announced substantial reduction in prices.
The brands standard line(I to J colour) now sells at $500 per carat from earlier price of $800 per carat.
stones with D to F colour and excellent cut will sell at $900 per carat down 40% from previous price of $1500.
LGD prices were already in downtrend from last one year and the present significant price cuts can further impact revenue of LGD players like Goldiam and Renaissance. How LGD market will evolve with ongoing price cuts and shift from natural to LGD will be interesting to watch.
discl: no holding at present. Have traded in the recent past.
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