@Metalhead44 - Piccadily currently has 40,000 plus casks maturing in their warehouses. They have enough stock to meet demand for the next 4 or 5 years. This capacity expansion is required to maintain the current rate of supply at current rate of demand. If they do not start capacity expansion right now, they will have to cut down the rate of bottling 3 or 4 years down the line. Cutting down supply is not a good marketing strategy for a brand that is aiming for a dominant position in the market.
Discl : Invested.
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