Yesterday, while passing by a liquor shop near my home in a tier 3 city in Haryana, I was taken aback to see bottles of Indri displayed prominently on the counter. Curiosity piqued, I asked store owner about sales, who mentioned that they sell around 2 bottles of Indri daily. This came as a surprise, considering the modest size of our town; I had expected sales figures to hover around 1 or 2 bottles per week at best.
It seems that Piccadilly Management is strategically extending its distribution reach to smaller cities like ours. Not only is the product available here, but locals are also evidently aware of its presence and are showing interest in purchasing it.
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