What I like most about Piccadily Agro is “Focus”.
Compared to others such as Radico & USL, who seem to be doing random stuff such as launching products with weird names - victory of xxxx year, launching a few dozen bottles of super expensive whisky at (Rs. 5 lacs per bottle) and struggling with their mass market biz which constitutes majority of their revenue, Piccadily has abondoned the mass market end of the market, gone all out with just one product - Indri, made it super successful with amazing brand recall and consequently brand value. And now, Piccadily is getting ready to repeat the success of Indri with its new award winning product - Camikara rum which aims to create a new category of premium rum altogether. It seems they are on a mission to reach the pinnacle of alco-bev market in India.
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