I tend to disagree. Brand carries great aspirational value in Tier 2 and Tier 3 cities. Anyway no brand makes money from LFS and mall stores as rentals are extremely high and Metro guys buy in discount sales only .
Once you have sale, they will go to 4 floors etc.
One important thing that i have noticed with Monte Carlo is that their winter wear sizes and fits are designed for Indian population’s physical attributes which makes it popular.
My comments are based on experience from few stores in Tier 2 cities in Himachal and M.P.
Problem with Monte Carlo is that they are winter focused. I don’t know how they will address this issue but they need to find a solution.
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