since i am from same industry i would like share some key inputs . Premium Branded IMFL segmented is dominated by MNC i.e Pernod Ricard , Diageo , Suntory , William Grants , Bacardi . Pernod Ricard dominates premium segment above Blenders pride segment and there is virtual duopoly with Pernod and Diageo enjoying huge shares .Only brand which has been able to make some dent in premium segment is Rockford from Modi Distilleries rest all companies have tried to break monooly of Pernod but none succeeded . Coming to Bottled in India scotches Diageo enjoys better shares with brands like Black Dog , Black & White , Vat 69 . Pernod with 100 Pipers, Passport , Oken Glow is close second . Suntory with Teachers also has good share. Bacardi with Dewar’s white label ,William Lawson is also doing good .Pernod is now bottling Ballentine in India William Grant is also bottling Grants in India . In BIO blended whisky segment Diageo, Pernod enjoy huge shares i.e Diageo with Johnnie Walker Range of Whiskies , huge range of single malts , coal ila , Glenkinchhie , etc Pernod with Chivas , Ballentine , Royal Salutes Glenlivet . Grants with Glenfiddich Grants also has huge range and all MNC has good portfolio of BII and BIO brands and market for premium brands is growing more than 20%.
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