I also agree the brand value is there… but the promoters have to realise that branding and manufacturing are two different aspects - they remain a manufacturing oriented company… thats why they got into home textiles - which is a very competitive industry and does not have any co-relation with the Monte Carlo brand !!
And they are closed to ideas, i know people who have reached out to them for helping them with branding and distribution strategy and they refused as they were doing fine - this was before they got it all wrong !!
But as investors you can only chose to buy or sell shares. i will avoid this company as i think they will take a lot of time to recover - please listen to concall before deciding…
This is personal opinion and not advise to buy or sell.
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