Reliance/Croma opening stores in Tier 3 cities of south-west India is like Vijayapura, Vadodara, Solapur is more like Tier 2 of Bihar like Gaya and Muzaffarpur, from operating skill perspective. Whereas Aditya vision has stores in all districts in Bihar and going to sub-division level. So their penetration level is deep. Very difficult for a national player to operate at that level as they will always look at going deeper in south-west first as operating challenges are lower and they have more bandwidth at state level in those states.
Another point about online threat apart from obvious touch and feel difference. Now most white goods companies are offering slight variation in models online and offline. So that they don’t cannibalize offline sales by comparison. If you buy something offline and search for same model online you are not likely to find it. There will be model with same capacity/size. It can be exactly same (not sure) but model number will not match.
This is a big moat in fastest growing and second most populous state.
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