They’re churning out underperforming stores basically reducing high cost rentals, focusing on increasing units sold only (volume) rather than ASPs. The strategy is to wait and play for the compounding effect to play out: If I buy something and price seems fine, 1. Will probably increase frequency of visits 2. potentially buy more 3. recommend others who might repeat the same process.
And we cannot wait forever for this to play out, so once mgmt feel alright we are getting the volume growth, they will look to increase ASP once the retail upcycle kicks in.
May want to wait and watch how this plays out.
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