‘Lakshmir Bhandar’ tilted scales for Mamata, poor candidate choice cost BJP steeply: I-PAC chief

Pratik Jain, co-founder and director of I-PAC, credited Mamata Banerjee’s ‘Lakshmir Bhandar’ scheme for women in West Bengal as the key factor behind Trinamool Congress’ 2024 victory. He highlighted BJP’s flawed candidate choices and negative campaigns for the party’s defeat in West Bengal. Jain revealed the agency’s strategies that empowered rural women and countered BJP’s narrative, leading to TMC’s landslide win. He also shared insights on campaign adjustments and internal challenges faced during the elections.