Bengaluru-based United Breweries (UBL), makers of Kingfisher beer, is eying strong growth in the premium beer segment, driven by changing consumer preferences towards premiumisation. “Across categories, premiumisation is taking place as people are looking for better choices and beer is no different. “People are upgrading to better beer and newer brands. We have a good offering of premium brands – Kingfisher’s premium variants are Ultra and Ultra Max,” Vikram Bahl, chief marketing officer (CMO), UBL, said in an interview.
| Subscribe To Our Free Newsletter |
