I recently visited a DMART store in Bengaluru, which has started selling as well(I don’t know since when they are selling it as I moved in to this area recently).
Pizzas’ cost were really cheap(₹99 – ₹159) and taste was decent. I even saw few people buying multiple Pizzas and taking them home. I think they are selling ~500 orders(not Pizza, but order) per day from that store only. So even if I assume ~₹200 / order, a single store is earning ₹1L / day of revenue. Considering that they just have ~10SKUs(4-5 Pizza, all with same size + 4-5 cold drinks) and very low cost, this was really good to see.
If DMART will scale it to even 25% of their stores, it will add ~₹300 Cr of topline with ~20-30% of net margin without much hassle in next year. This seems like too good to be true to me. Please enlighten me if I’ve wrong assumptions here.
Disclaimer: I have extremely limited understanding of food sector and it’s scaling challenges. People will working experience in this sector can suggest.
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