So my view is different here. If you see the numbers of the food division which are published separately you will see that this division is not earning profit. I think this company is trying to build a reason for customers to visit their stores and do that by selling what customers and kids love to eat at prices where they will break even and what will keep attracting footfalls to the store. Long term I don’t think they are doing this to add to their profits but just make people come more to their stores
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