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“Pappu” to People’s Leader: How Rahul Gandhi and Congress shifted the narrative, gave a strong opposition to Modi-led NDA
From "Pappu" to People's Leader, Rahul Gandhi's this transformation didn't happen by chance. A dedicated war room and savvy marketing professionals collaborated behind the scenes. Congress party skillfully employed humour (take a look at the Congress Kerala handle on X for a chuckle) and injected drama (such as unveiling washing machines at rallies to metaphorically "clean" BJP's supposed "dirty laundry").