I agree with ur concerns wrt the poor quality Website that the company has
However, let me share some insights from the Lighting Industry experience that I have ( my brother is a distributor of CG Consumer Lighting in Mohali. Plus he is also into retail of Philips Decorative lighting )
LED Lighting Industry is basically divided into 3 segments –
Luxury
Premium
Mass
Luxury sales only happen through the Architect channel. The cost per luminaire can vary between 5k – 5 lakh – depending on size and design. Per house bill for lighting comes to between 5 lakh – 1 cr … depending on the size of the house / client’s pocket. Even a rich client will never buy such products unless convinced by an architect. These architects do recommend foreign brands. But – here I am talking about very high profile Clients and Architects. Virtually no popular brand available in India caters to this segment.( Philips did it aggressively for some time but now has shifted to the premium segment as this is not a high volume segment ). So – if a company has made a name for itself in local markets of a few cities with a few architects … it’s completely believable. Architects also know, virtually no one in India is making these products. No big brand – for sure. Its an extremely niche but high margin segment
Premium and Mass segments – This is where all brands like – Philips, Havells, CG Lighting, Wipro Lighting etc operate. Here too, volumes in premium segment are limited. Mass segment is where the real volumes are
My two cents 
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